Media Training
Helping you to look good and avoid looking badCommunication training to ensure you always show up at your best
Transform your communications to ensure you always look good and avoid looking bad
Master the media with confidence and clarity. Our media training will equip you with the skills needed to handle interviews, press conferences, and media engagements with poise. Whether you’re preparing for a high-stakes media appearance or want to improve your overall media presence, our expert coaching will ensure you’re ready for the best and worst scenarios.
Q&A Handling
Navigate challenging journalist interviews with confidence. Our techniques to handle Q&As will prepare you to answer difficult questions, manage unexpected challenges, and maintain control of the conversation. Learn techniques to think on your feet and respond with clarity.
What we can offer
Techniques for Handling Questions
The moment you’re asked a question is when you get maximum engagement from your audience. It’s also the moment of biggest risk. How can you ensure that you take advantage of this opportunity and deliver the messages you want them to hear, without being tripped up? We’ll work on techniques that keep you in control.
Managing Difficult Audiences
Some of the messages you deliver may be controversial, or even have a personal impact on your audience. How can you navigate such situations with sensitivity and clarity? We’ll help you to prepare to deliver even the toughest messages.
Staying Calm Under Pressure
Emotions can run high when you’re telling news people might not want to hear. People may disagree with your ideas or arguments. We’ll help you to meet your goals, even faced with the most hostile questions.
Practice Scenarios and Role-Playing
We can’t give you a tips sheet and expect you tp perform at your best. Great communication requires practice to continuously improve. The world’s best communicators spend time rehearsing and acting on feedback. We’ll wortk wit you to ensure you’re thoroughly prepared for high-pressure situations.
Applied Storytelling
Transform your media engagements with compelling stories that not only resonate, but are also remembered, repeated and written about. Our storytelling techniques will helping you to craft and deliver stories that align with your messaging and captivate your audience. Learn how to use storytelling to make your media interactions more engaging and memorable.
What we can offer
Crafting Stories That Support Your Key Messages
Stories give meaning to data and facts. We will help you to develop and deliver the right stories that illustrate your point.
Techniques for Incorporating Stories into Media Responses
Responding to emotionally-charged questions with facts often doesn’t wash with an audience. We’ll help you to bring in the right emotion to cool down heated questions.
Tailoring Stories for Different Media Outlets
The right level of detail is crucial in a story to help your audience understand your point, as are tghe words you use. We’ll support you in making your stories relevant to your audience.
Why work with me ?
Transforming your media communications
Peter Sandbach has over two decades of experience in communication training. Before founding Free Range Communications, Peter served as Head of Global Communication Training at Roche, where he established the Roche Academy of Business Communications and has trained senior executives and scientists to speak with the press. He has held leadership roles at Syngenta and Novartis, specialising in strategic communication and issue management.
Peter’s expertise in public speaking, media interaction, and storytelling has helped countless professionals enhance their communication skills.
