Applied Storytelling
Helping you to look good and avoid looking badCommunication training to ensure you always show up at your best
Transform your communications with compelling stories that not only resonate, but are also remembered, repeated and written about. Our storytelling techniques will helping you to craft and deliver stories that align with your messaging and captivate your audience. Learn how to use storytelling to make your communications more engaging and memorable.
Applied Storytelling
What we can offer
Crafting Stories That Support Your Key Messages
Stories give meaning to data and facts. We will help you to develop and deliver the right stories that illustrate your point.
Techniques for Incorporating Stories into your communications
Responding to emotionally-charged questions with facts often doesn’t wash with an audience. We’ll help you to bring in the right emotion to cool down heated questions.
Tailoring Stories for Different Media Outlets
The right level of detail is crucial in a story to help your audience understand your point, as are the words you use. We’ll support you in making your stories relevant to your audience.
Why work with me ?
Transforming your communications through storytelling
Peter Sandbach has over two decades of experience in communication training. Before founding Free Range Communications, Peter served as Head of Global Communication Training at Roche, where he established the Roche Academy of Business Communications and has trained senior executives and scientists to speak with the press. He has held leadership roles at Syngenta and Novartis, specialising in strategic communication and issue management.
Peter’s expertise in public speaking, media interaction, and storytelling has helped countless professionals enhance their communication skills.
